About the Expo Attendees

Consumers of the Adirondack Sports & Fitness Expo are committed to a lifestyle that involves aerobic sports, health/fitness and travel activities of all kinds — from running, paddle sports and bicycling to hiking, climbing, triathlon and adventure travel. They are doers, not watchers. These individuals embrace life with passion and challenge themselves physically and emotionally to achieve the highest levels of satisfaction.

The attendees of this expo represent a mass market demographic with strong representation in the 18 to 59 range. Our visitors, both male and female, are multi-sport enthusiasts and are in the prime of their spending years. Whether beginner or expert, this market spends substantially on clothing, gear and services. They have the means and the desire to invest in a wide variety of products and services that will enhance their experiences and assist them in reaching their personal goals.

Age Demographics:

• 22% are 18-29
• 50% are 30-49
• 23% are 50-69

New for 2009! Attendee Admission is free!